The battle between them is playing out not only on social media but also in a U.S. court. The legal skirmish is important for U.S. consumers and rival retailers because it shows how online retailers with vendors in China need to navigate U.S. intellectual property protections.​In U.S. federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

If Temu loses, Temu could be forced to curtail its use of social media influencers as a key marketing strategyคำพูดจาก สล็อตเว็บตรง. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damage…