According to the ‘Stella Rising Glimmer Report – Searching for Beauty’, two-thirds (65%) of polled beauty shoppers said they use Amazon to search for specific beauty brands, while 63% said they use the e-commerce site to search for specific beauty categories like makeup. This marks another major category win for Amazon, with the company also earning the title of the most-shopped apparel retailer in the U.S.The shoppers surveyed said that they favored digital platforms overall, because of their end-to-end beauty shopping convenience, with 61% saying they enjoyed being able to shop at any time, and 50% reporting they enjoyed the ability to find better prices online than in stores. 

“In addition to a wide variety of products and the convenience of services such as free shipping, c…