Indeed, 13% of consumers are more likely to buy expensive longer-lasting items over cheaper fashionable clothing, and nearly 39% say they would prefer to spend more on expensive better quality clothing, according to research by the Fashion Retail Academy.By contrast, just 26% of UK consumers say they will buy cheaper more fashionable clothes that are unlikely to last until next season.

Additionally, 25.4% of Britons are wearing their everyday items for over two years, with the average consumer now wearing their jeans and t-shirts for almost a year and a half. There is also a significant proportion of consumers (25%) who have continued to wear an item of clothing for over 10 years, the survey found.The results suggest a possible move away from throwaway fashion as years of campaign…