According to a survey by Joor, a leading wholesale management platform for luxury, fashion and home, 90 percent of surveyed brands said they will present new collections this summer and 92 percent of buyers said they will be attending buying appointments in the same period, showcasing post-pandemic recovery mode. Still, as we enter the SS22 selling season, global fashion brands and retailers will continue to sell and buy virtually again this summer. A significant 98 percent of brands said they will use virtual selling this summer, while 89 percent of retailers said they will be using virtual buying. 

Likewise, the survey revealed that 85 percent of buyers have a medium or high interest in discovering new brands at the moment. This appetite for newness is supported by the fact th…